Uli
Beutter
Cohen
“gets out of the
weeds”
“buoyant”
“wildly creative”
Cultural Positioning
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Strategy
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Campaigns
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Deals
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Launches
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Collaborations
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Cultural Positioning ∗ Strategy ∗ Campaigns ∗ Deals ∗ Launches ∗ Collaborations ∗
Uli Beutter Cohen is a force who moves culture.
I make artists and brands impossible to ignore. I find your cultural moment and build everything around it — strategy, collaborations, deals, campaigns. My clients don't just launch, they expand.
Work
Kathleen Hanna, Nike, Interscope, Warner Bros, Prabal Gurung, The Rock & Roll Hall of Fame, 20th Century Studios, Adidas, American Express, Foo Fighters
and more
Challenges Delight Me
I've built bestsellers, hit charts, grew a client's income by 250% in two years, created a podcast with 75,000 downloads over 8 episodes, produced the first-ever fashion show livestream, opened a pop-up bookstore inside Union Square station with the MTA, directed a Nike football commercial without knowing what a yard is (I was raised in the metric system), created dream teams, ruffled feathers and changed trajectories. If that's something you want to get into — I'd love to hear from you.
Services
Cultural Positioning
Strategy
Campaigns
Deals
Launches
Collaborations
Press
The New York Times, Vogue, Forbes, Oprah Magazine, Glamour, The BBC, The Guardian, New York Magazine, The Hollywood Reporter
and more
Heart of New York Award, 2022
I changed how we look at books
FORBES
I’m one of the few good things on the Internet
ESQUIRE
THE CUT
On revitalizing New York communities
THE ATLANTIC
NEW YORK TIMES
PRINT MAG